A keratin-infused, violet depositing shampoo, this formula gently cleanses and neutralizes brassy, warm and yellow tones in blonde, highlighted, silver and grey hair without stripping moisture.The results are cooler tones and shiny, stronger, more manageable, blonder, healthy hair. HOW TO USE Wet hair. Apply Totally Blonde Toning Shampoo, Lather, rinse, and repeat. Use up to twice weekly or when hair appears brassy. Use sparingly on overly porous hair.
